It was from these simple beginnings that sprung mobilee — a distributor suggesting Schneider start up a label to support all the demos she was receiving as a radio host, and as such mobilee was birthed in 2005, with a booking agency arm to follow in 2007.
Of all skills, Schneider’s ear for unearthing and supporting hot new talent has reined supreme. A scan through the back catalogues of mobilee and its sister imprint Leena and you’ll see the likes of Maya Jane Coles (who returned with another EP in 2014, a follow up to 2011’s Beat Faster), Solomun, Shonky, H.O.S.H., Nicole Moudaber and Pan-Pot all alumni of Schneider’s labels, well before the artists were the household rave names they are today.
In an industry where so many others have fallen by the wayside, mobilee has remained a symbol for quality. Even if you’re not a collector of their back catalogue, any clued-up dance music fan would be aware of the unbeatable vibes that come about when the crew get together to party — regardless of whether it’s a label showcase at Watergate or one of their legendary rooftop events at Hotel Silken Diagonal in Barcelona. Special things happen. Sometimes even spontaneous group tumbles in swimming pools.
Juggling the responsibilities of touring every weekend, with running a label and agency, plus a weekly radio show, alongside that of being a mother, studio time is a rare but auspicious occasion for Schneider; but when the stars align, the results are memorable.